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Branding
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Napisano: 2025-03-20 10:52:01
What’s the balance between staying true to your core values while also making sure you're appealing to the right audience and standing out from competitors? It’s always a challenge, especially with so many other new businesses popping up. Any strategies you’ve found helpful for carving out that niche?
Napisano: 2025-03-24 11:59:44
Balancing core values with attracting the right audience is tough, but it’s all about understanding your identity and staying authentic. I find it helps to focus on clear messaging that resonates with your target, while still highlighting what makes you unique. A great resource for this is Clay Global's guide on positioning for startup brand strategies. It really helped me figure out how to stand out without compromising my brand's heart.