My cousin has a small clothing brand and recently found out that someone was selling counterfeit products online with her logo. She’s gutted because it undermines the trust she built with her customers. I’m curious, has anyone here had a similar experience in New Zealand, and how did you handle it?

Yes, I’ve seen this happen to a few local brands. Counterfeit products can really harm a business and its reputation. The key is to act fast and understand how to legally and practically protect your intellectual property. I found this article very helpful when I was researching the topic: https://bluepear.net/blog/brand-protection It covers not only counterfeits but also broader strategies to safeguard your business identity online and offline. Definitely worth a read for your cousin.

That sounds super helpful, cheers for pointing me in the right direction!